Sunday, September 15, 2013

Stonehenge and Google


9/14/2013 - Salisbury, UK

Our tour guide at Stonehenge was outstanding in knowledge and personality, even by the high standards of the English tour guides. He knew all the information about recent archaeology in the area (some as recent as 2 years ago). The only time that he said the word "druids" was when he explained which books to buy in the gift store: "Don't buy anything with pictures of druids on the cover."

Some days have unexpected themes. Today's was Google. On my way to Salisbury from London, I read about the future in "The New Digital Age" by Eric Schmidt, executive chairman of Google. Then, I chatted with a girl who works in marketing at Google on our tour (the third Google employee I've met since the trip began). Last, our tour guide mentioned Google. After explaining that Stonehenge is not an actual "henge" ("henge" is a technical term), he added that it's certainly not a "hedge." But since so many people get the spelling wrong when they search for it online, his website includes "Stonehedge" as a search term to attract visitors from Google. 

Pictured: Stonehenge at sunset

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